Wild Wednesday Webinar: " Beyond the Product: Building a Smarter Social Media Strategy for 2027"

Learn how to leverage social media, artificial intelligence (AI), and search engine optimization (SEO) to increase your visibility, stay relevant in a changing digital landscape, and turn your content into a valuable sales asset. This session will explore practical strategies and tools to help you reach the right audience, create more effective content, and build a stronger online presence that supports your business goals.

Learning Outcomes By the end of this session, participants will be able to:

• Identify ways to use social media and SEO to improve online visibility and reach their target audience.
• Explore practical AI tools and strategies to streamline content creation and improve engagement.
• Apply content strategies that turn digital engagement into meaningful business opportunities and sales.

About the Presenter Nicki Witek has been the owner of Wellspring Business Solutions for nine years. Her successful marketing agency focuses on comprehensive digital marketing strategies, including social media management, email marketing, search engine optimization (SEO), lead generation, and paid marketing strategies like social ads, Google ads, display advertising, and retargeting. Before establishing her digital agency, she worked as a promotional products distributor and now proudly supports distributors, suppliers, and multi-line reps, as well as clients in a variety of other industries.